Common SEO Techniques To Improve Your Search Rankings

  • SEO stands for Search Engine Optimization

Have you ever wondered how to help more people find your website? Well, one of the best way to do this is through what we call Search Engine Optimization or SEO for short. To start with up with a short description of what Search Engine Optimization(SEO) is it refers to the work you can do to make your website easier for people to find online. When someone types in a certain term or phrase into a search engine we call them “keywords” which results to getting back a long list a thousand in fact. So, what happens when a website shows up on page 20? Well, when was the last time you clicked on page 20? Or even page 10? Most people are like you they hardly would click on pass page 1. If they do not find that they are looking for they just start from scratch with a new search rather than clicking through endless result pages. That’s why it is so important to make sure that your website appears on top of the list. All potential customers, readers, and subscribers you name it that is coming to you. This is why Search Engine Optimization (SEO) matters.  
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How Does SEO Actually Work

 

Basic and Common SEO techniques to improve your search ranking are as follows:

  • Keywords

Let’s talk about “keywords” first SEO used to be pretty straight forward. You’d simply pick a keyword you wanted your site to rank high for and insert it in to all the content of your site. The more keyword appears on your website the higher your page rank would be. Remember that using “keywords” in an appropriate way is Less about Frequency and much more on about Relevancy.

  • Backlinks

Second on the row would be “backlinks” this is a fancy word for links of your website that originates from other source these links form other websites to yours can come from anything such as news articles to social media posts but one thing to keep in mind is the quality of the link source matters. The more influential the website is that links back to yours and the more positive effect that backlink will have on your overall search result ranking.

  • Site Security

When someone would make a purchase on your website they should never worry about their identity being stolen which is one of the most important factor customers look into especially for credit cards to get compromised. Most people don’t like using websites that aren’t safe to use and neither does google. Well, who does right?

Here comes SSL Certificate – It works to encrypt any data communicated between your website and the visitors in short, it would protect usernames, passwords and credit card information are protected.

  • Social Media

Perhaps this maybe the most common one among all since your social influence matters the most. We can’t deny the fact that in today’s generation one out of the entire people in the whole world are using social media which sums up to more than 2 Billion people. In connection with backlinks, sites that are more popular in social media are given more chances to get higher rankings.

  • Mobile Friendliness

Ever heard of “Mobilegeddon” it is a term web developer called when mobile friendliness became a critical factor in google search engine algorithm and the good reason for such change there are over a billion of people worldwide. Now, most search queries are made on mobile devices. In no time google expects your site to be as easy to use on the phone as it is on the computer. Make sure that your site is responsive which means it has to adjust to fit any size screen automatically.

This is a big deal because fact is you can make an amazing website and still have it rank lower on search results compared to your competition you’re not making it easy for smart phone users to navigate.

Good SEO doesn’t happen overnight; Good SEO takes time. The sooner you start the sooner you will climb the results ladder and as long as you have your domain name you can start your SEO efforts even before your website is finished. So, start today.