UNDERSTANDING INTERNAL LINKING ON SEO

What is an internal link?

It is a hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either “external” or “internal” depending on their target or destination.

An internal link connects to one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Generally internal link points to another page on this website. In connection to whatever your SEO skill, it will help to brush up on some internal linking basics.

Internal links are very important to both visitors to your site and to search engines since they both use to navigate the site. As both visitors and search engines will navigate your sute using the same internal links, finding the right balance between creating an internal link for visitors and creating them for search engines.

 

Importance of Internal Linking:

According to Starcom’s Jason McGovern point of view: “From a strategic perspective, it helps site owners bridge the ‘authority gap’ between their most linkworthy content and their most profitable content”

  • It provides audiences with further reading options. Writing about a new product or service from Twitter, and we’ve written a great post on Twitter in the past, link to it.
  • Helps improve your ranking for certain keywords. If you want a page to rank for ‘search marketing statistics’ and you have a page containing these, then you can point people using anchor text. This sends a clear signal to Google that the page is relevant to search users typing in that phrase.
  • Helps you promote events and other paid services. Link Building has a great speaker on covering that topic at an upcoming event, that’s an opportunity to promote them.
  • Helps Google to crawl the site. Internal links in articles, as well as in category and tag pages, help Google to index pages more efficiently.

Internal linking at most point is an important tactic from publishing perspective, and have been able to help my target pages rank thanks to the effective use of this tactic.

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Internal Linking’s three main purposes:
  • Aids in website navigation.
  • Defines the architecture and hierarchy of a website.
  • Distributes page authority and ranking power throughout the site.

There is actually no universally perfect internal linking structure; however, a common approach is to use a pyramid structure, with the homepage being at the top of the pyramid. The purpose of adopting such a structure is that it results in the minimum amount of links possible between the homepage, which will normally be page with the most authority, and any other page.

Here are some lists of SEO recommendations for optimizing the internal links on your website:

  • Ensure every page is linked to
  • Use descriptive link text
  • Variation in all aspects of internal linking
  • Utilization of your homepage
  • Utilise high authority pages
  • Interlink pages targeting competitive keywords
  • Using of HTML instead of JavaScript or Flash
  • Regular review and update

Internal linking is not overwhelming, complicated nor difficult. The great thing is you’ll experience a stronger link profile and better SEO by consistent internal linking.