Where do you start if you would want to develop a digital marketing? For an easier definition of what digital marketing it is a form of marketing products or services that involves electronic devices. Digital marketing can always be done both online and offline. And, both kinds matter for a well-rounded digital marketing strategy.

The two main pillars of digital marketing are online and offline marketing and there are these 7 big categories of an online marketing are as follows:

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Content Marketing
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate Marketing
  • Email Marketing

And on the other hand here are the 4 big categories of digital offline marketing:

  • Enhanced offline marketing
  • Radio marketing
  • Television marketing
  • Phone marketing

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Do you have a digital marketing strategy?

Well, whether you have a strategy or not, at the heart of SMART Insights it is ‘Opportunity, Strategy, and Action’ is an approach in improving digital marketing. There are these two simple alternatives for creating a plan for companies that doesn’t have a digital strategy yet.

  • Start with a separate digital marketing plan defining transformation needed and marketing the case for investment and changes to your digital marketing.
  • Approval in creating an integral digital plan which is a part of the overall marketing plan.

Not every company get a strategic plan other even have a hard time plotting one. With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of the human society.

Listed below are top chosen reasons why you may need a digital strategy.

  • Digital Marketing Levels The Online Playing Field
  • Digital Marketing provides small and medium businesses the change to compete and attract their share targeted traffic. Small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations.
  • Digital Marketing Is More Cost – Effective Than Traditional Marketing
  • This is for small businesses that have a very little resources and even capitalization.
  • Digital Marketing Delivers conversion
  • This is for online businesses marketing products and services online that measures success by the percentage rate of incoming traffic.
  • Digital Marketing Helps Generate Better Revenues
  • Specifically designed for small and medium enterprises using digital marketing techniques.
  • Digital Marketing Facilitates Interaction with Targeted Audiences
  • To provide and to interact with your customers with proper points can definitely give you an insight of what your targeted audiences want.
  • Digital Marketing Caters to the Mobile Consumer
  • Uses of Mobile devices have now evolved.
  • Digital Marketing Builds Brand Reputation
  • Better relationship with your targeted audiences.
  • Digital Marketing Provides Better ROI for Your Marketing Investments
  • Generating a steady flow of targeted traffic that converts into sales and leads.
  • Digital Marketing Earns People’s Trust
  • Digital Marketing leverages on social media signals, social proof and testimonials from consumers.
  • Digital Marketing Entices People To Take Favorable Action
  • Innovative forms, buttons and texts are optimized according to copy, color scheme, graphics and even positioning on the page to generate the best results in terms of generating favorable actions.
  • Digital Marketing Makes You Ready for the Internet of Things
  • Internet of Things is a global ecosystem of interconnected devices – from tablets, smart phones to gadgets and appliances that can interact with each other through the Internet.

These may help you make use of proven strategies and techniques that attract not necessarily more traffic but highly targeted traffic that delivers results.