ON – SITE and OFF – SITE SEO TRENDS YOU NEED TO KNOW

Google changes its algorithms multiple times a year, making it difficult for marketers to know what’s right and wrong in terms of creating a strong SEO strategy. What’s important is to be at the forefront of the industry and ensure everything you implement for your company or clients is effective and safe.

What is an On – Site SEO?

An on – site SEO refers to everything you can do on your website to improve its SEO and therefore, its Google ranking. On – site SEO, refers to things you can do on your website to improve search engine rankings. Its practices also include Google friendly code and layouts, meta – descriptions, title tags, SEF (Search Engine Friendly) URLs and so on.

ON – SITE SEO TACTICS YOU NEED TO KNOW
  1. Having a solid technical site structure and user navigation
  2. Making sure that your information architecture is logical
  3. Link internally within body content (should make a sense)
  4. Applying for mobile responsive design
  5. Implement structured data mark – up
  6. Include local identifiers and consistent NAP (Name, Address, Phone Number)
  7. Post regular, newsworthy stories
  8. Including visible trust signals like partner logos and SSL certifications
  9. Publish consistent, thought – provoking content
  10. Applying engagement focal points such as large social share buttons
[wd_ads advert=”791″]
What is an OFF – Site SEO?

Everything that happens on the Internet away from your business website that links back to your website affects off – site SEO. Effective back-links from other websites and blogs are what you need. Remember that each link from an external website to your site passes an amount of “link juice” acting like a vote of your websites authority.

OFF – SITE SEO TACTICS YOU NEED TO KNOW
  1. Spend time building relationships and networking
  2. Acquire guest post opportunities by leveraging your network
  3. Using a combination of mid-to long tail and branded anchor text in your off – site content
  4. Get customer reviews on Google+ and review platforms
  5. Making sure that your NAPs (Name, Address, and Phone Numbers) are consistent in directory listings.
  6. Push your social signals by becoming more socially engaged with your audience
  7. Stay active on authoritative blogs and forum comments
  8. Give testimonials where it makes sense to, in return for branded links
  9. Purchase credible, followed backlinks carefully (those which aren’t obvious to Google)
  10. Find trusted sources to buy nofollowed advertorial links
  11. Invest heavily in visual content creation and distribution.

Many businesses with an online presence now understands the need for implementing an SEO strategy. But search engine optimization is a broad area of activity, and many specialist tactics and strategies are used by SEO companies.