The Overview of Our SEO Whitehat 10-Step Ranking Process
Our SEO process is a holistic approach with the primary goal to increase website conversion via strategic top rankings. The conversion could be product sales , service subscriptions, or phone calls. We make sure aside from improved rankings , your site's conversion will likewise improved. It's the true success we are looking for and not only useless irrelevant search traffic from wrong visitors.
Also, we are aiming for long-term ranking that converts well, so we won't ever employ blackhat or greyhat SEO strategies. Our strategy is pure whitehat that attracts search engines like Google to naturally reward site with top rankings. See below for the overview of our ranking process:
1. Understanding Your Business Goals, Services and Target Market
It's essential to get first a good understanding of your business to design an appropriate SEO action plan that will produce real results. This is the important foundation to help discover the best keywords that really convert.It's our top priority to increase your conversion or revenue using organic seo top listing. Understanding your business goals gives us clear direction to fulfill your business needs.
Also, we allocate time to understand your services. This is helpful for us to promote correctly your business brand and protect your online reputation. We spend time too to understand your target market. It includes knowing their demographics and psychographics. In this approach, we can easily penetrate to meet the needs of the target market.
2. Conducting Technical Website Audit
Your website will be thoroughly examine for SEO-friendly compliance. The dedicated Onsite SEO expert will undergo checking the entire website using combination of advanced auditing tools to support the ocular inspection of an expert. Here are the major site issues the expert will keenly look and analyze into:
These are both annoying for human and robot visitors. People will make bad impression of your site if you overlooked removing broken links. It seems you allow them to hit their heads hard on the wall, without returning back. If this happens, then surely they will hesitate visiting again your website.
And for search engine robots, your website can't escape of hiding your broken links. Once the robots have found broken links, these can cause some serious penalty. For Google, they have smart algorithm or robot known as Google Panda who are taking charge of this kind of lapses.
In this regards, we strongly recommend to fix all identified broken links soonest possible before doing further website optimization. Our experts will use a combination of dedicated tools to discover all broken links residing in your website and we'll give appropriate recommendations on how to fix them quickly.
It's a no-no to the eyes of search engines to find duplicate contents in your site. Google Panda algorithm has corresponding penalty for this. It gives signal to low quality site. Also, they won't allow to display duplicate search listing or else their reputation will be in danger.
We are looking not only the page content duplicates, but also the page titles, meta data, and other visible and invisible components of the site. Some duplicate contents may appear in categories and tags which are not bad in user viewpoint but bad to eyes of search engines. There's a technique for this to inform search engine robots to disregard these duplicate contents and not get penalize then.
Page Not Found or 404 Errors
It's very disappointing to click a link and get "Page Not Found" error message in your browser. The same thing, search engines don't like this. Disregarding this type of errors can cause site penalty and dropped of rankings.
Google won't bring visitors from their search result to a site page that has error. If they allow this, there's a high chance visitors will switch to their competitors like Yahoo or Bing. And they won't allow this to happen. This is the reason they take this seriously to make sure they are not listing duplicates in their organic search results .
If some of your site pages are non-existent already because of some changes you've made in your site structure, then an appropriate way to do this is to implement properly 404 redirection to the page that's related or has good content of what the visitors are looking for.
Page Loading Issues
Site loading speed is an important factor in organic ranking. Fast loading sites load faster than slow ones. In this fast paced internet era where millions of available options found on the net, people becoming more impatient especially with regards to looking for information via search engine. They can hardly wait site loading more than 30 seconds or else they will close it quickly and look for another options This can cause too high bounce rate that can hurt your site rankings.
Most of the website developers are not good in SEO, developed websites that load too slow because they are using too much fancy designs. They are using scripts that are not minified and also large images that are not properly compressed. Even though the site looks awesome but if its loading speed sucks, it's useless because people will not like waiting too long.
Meta Data Optimization Compliance
This helps not only for improving search engine rankings but also improving conversions. If this is done properly even if your site is ranked #3, you can still get more visitors than top competitors.
The reason behind this is people based their clicking decision not primarily based on ranking position but what they perceived the most relevant to their search intention. Normally the searchers will scan the top ten search results and decide based on their perception what's most relevant to their search intent.
Basically meta data especially meta description and including page title will serve an ad copy in organic result. It should be attention grabbing and worth to click for by your target audience.
301 Redirection or Canonical Issues
Most of the website developers are not expert in SEO. Thus, most often they disregard fixing canonical issues that could hurt site rankings. The most common issue is non-www and www redirection or http and https. If this redirection issue is not fixed, this can create exact content duplicate to the eyes of search engines.
For example, www.sample.com and sample.com, appear completely different urls. So, this can cause content duplication issue that can cause penalty if overlooked or neglected. Moreover, there are also instances your website developer changed some of your urls especially if you're migrating your site. A thorough scanning of your site to check for canonical issues is necessary.
Dynamic urls, those having variables in your site urls especially for e-commerce sites are considered not seo-friendly type of urls. To help search engines understand your page, adding your keyword as part of your site page url can help. But it should be done with care too because if you overdo it, it can cause overoptimzation and sooner your site will be penalized.
The keyword you put in your url should be also the keyword found in your page content or else it's flagged for irrelevancy or poor quality content. Apart from this, the urls must not be too deep or long that is difficult to remember. Your urls should be easy to memorize if possible so that your visitors can remember easily. That's also the reason a keyword relevant urls is appropriate because it's aligned with the visitor's intention.
Keyword Optimized Contents
This is a good way of telling search engines the theme or topic of your site pages. This onsite strategy is abused by newbie seo enthusiast. They over-optimized the page content by stuffing keywords on it. It's easy to detect this because it's too awkward reading the same exact keyword repeated several times in the entire content.
This type of approach is a negative signal for both people and search engine robots. It's obvious the intention of this strategy is somewhat to manipulate ranking. Unfortunately, this won't succeed anymore compared to the past because robots or spiders are smarter nowadays. A proper keyword density and proximity is highly recommended of which an SEO expert can help you on this.
Proper Internal Linking
Let your site pages work each other to boost rankings. This can be realized by proper internal linking between your related pages. This will tell search engines that your site content pages are thematically relevant and eventually will help the overall domain authority of the whole site.
A high domain authority site is just like Oprah Show, when you have the opportunity to be Oprah's guest and get her recommendation. It can make you a breakthrough because of her million of followers that trusted her. Your website too with high domain authority can make your pages ranked quickly on search engine result pages.
Also, internal linking gives good navigation to your site visitors. It can keep them stay to your site for long, thus, lowering your site bounce rate which is an important SEO ranking factor too.
Proper Configuration of Robots.txt and Htacess files
Most of the website developers neglected these 2 important files that can help improve site rankings. Robots.txt file can help you tell search engine robots the pages you wanted to get indexed or not.
And htacess file role is mainly for redirection purposes such and 301 and 404 redirects. This file is very sensitive to edit, because it can cause the entire site not to function if done incorrectly. It's advisable to make backup before editing this file or else let an expert to this.
3. Installing Necessary Site Analytics and Diagnostic Tools
The only way to measure the performance of SEO Campaign is to properly track its progess. A website analytics is essential to determine the ongoing status of the campaign with regards to the goals set. It can help too the seo expert to improve or adjust along the way the action plan employed.
It's important to know the number of conversions made so far, the sources of traffic, the demographics, the exact keywords used by the visitors , the bounce rate, and other significant factors to look into for in-depth SEO analysis.
In technical side, a diagnostic tool like Google Search Console can help a lot to know the site technical problems that are not visible to human eyes like pages not indexed by Google, sitemap problems, broken links and other technical issues that are causing the site to have difficulty gaining top rankings.
4. Fixing Critical Website Issues
Whatever serious site issues found during comprehensive technical website audit should be dealt accordingly to make site free from errors that can be the hindrance of getting top rankings. If neglected can make all other optimization activities useless in a sense it has no effect to overall SEO Campaign. For example, site with lot of broken links will have the less chance to improve ranking even if it has good and quality contents or even if it has good quality of backlinks.
Also, making the site well optimized and free from issues is easy to rank then even with less number of backlinks. Remember search engines are not endorsing poor sites with too much issues because if they do it will ruin their reputation in search engine market. Also,
their robots or spiders are smarter nowadays that scan sites like human eye in fast pace.
This is not an easy task to do because an SEO specialist should have background in website development or somehow understand site codes. The best thing here in Waterang, our Onsite SEO Specialists have background in programming or site development. They understand codes and know very well on how to fix issues and make the site both seo-friendly and user-friendly
5. Discovering Profitable Keywords
This is the foundation to determine the success of an SEO Campaign. Identifying the correct set of keywords to target is important to help increase conversion. Keywords should be relevant to the site offer or services and they should bring the right target visitors to the site.
An in-depth analysis should be conducted to find those buying or commercial keywords with weak competition. Long-tailed keywords convert well compared to general keywords, even though these type of keywords have less searches but the conversion rate is much higher.General keywords are not good too to go after because of high competition.
Our strategic approach is to first improve ranking of the long-tailed keywords that the site gained rankings already. Once the site gained traction of improving rankings of these type of keywords. We move forward to rank those keywords without rankings yet, from less to high search volume. We do this way in order to improve domain authority score. Also, it gives immediate results in the process rather waiting too long to get top rankings because of targeting first the much more competitive keywords.
6. Understanding Top Competitors' Strengths and Weaknesses
This is the core of our algorithmic-proof ranking strategy of Waterang. Studying how the top competitors doing good to get rank positions is the sure way and quickest way to rank any sites. If those top competitors managed to rank on top of your site, it means their seo strategy works well and search engines love their approach.
Competitor analysis is needed to identify the SEO strengths of the competitors and serve as basis of creating an effective SEO plan for your site. Discovering also the weaknesses of the competitors is important to exploit them and very soon outrank them in the search results.
Our SEO Specialists will look into the onsite and offsite optimization of the competitors. They will use a combination of tools to help them analyze efficiently. It may include knowing keyword density, anchor texts used, link proximity, content structure, backlink types, social signals, and other important factors to look into. They have a comprehensive SEO Checklist to use on this matter.
We never implement negative seo against your competitors.We stick to our values to do only whitehat or ethical SEO Strategy. Negative SEO is a strategy to ruin the reputation of the competitors just to get top rankings. It could be via creating fake negative reviews or else sending thousands of spammy backlinks using automated linkbuilding software.
7. Developing Action Plan To Outrank The Competition
Right getting all the necessary information from Step 1 to Step 5, we immediately proceed to the development of action plan based from acquired data and analysis we gathered. It's a customized plan dedicated for your site. We understand each site is unique from each other, thus a unique plan is needed too.
Part of the plan may include the mapping of your site structure based on the appropriate keywords, conducting further onsite optimization in reflection to the top competitors onsite strategy. Also, the plan include link acquisition strategy and advanced techniques to outrank the competition.
We give you freedom to implement the plan either by yourself or seek the help of our SEO Experts. If you need assistance of our experts to do the hard work for your, feel free to contact us for a customized quotation. However, if you choose that you want to do-it-yourself for the meantime, then don't worry we are open to give your further free consultation to guide you the way to implement the plan properly.
8. Implementing Onsite Optimization According To The Plan
Based from the well-thought-out action plan from Step #8, a smart implementation process should be followed based from the recommendations made from our onsite expert.If you choose to do-it-yourself then anytime you may consult us to guide you the way and make sure the plan is executed properly. The timeline in the plan should be followed accordingly in due respect to our 90-Day Guaranteed Rankings.
Any delay from your end will be added to the expected 90 days. Let say, it's because your are too busy with your other business operations , you have delayed executing a certain activity in the plan for 5 days. In this case, instead of 90 days expected improved rankings, an additional 5 days will be added. It's lengthened to 95 days.
But if you choose to let our onsite expert do the hard work for you in implementing thoroughly the plan,we will pull out all our resources needed to complete the onsite implementation according the timeline. You may inquire us to get a customized quotation for this onsite optimization works.
9. Building Quality Backlink Profile Using Reverse Engineering Strategy
Looking into the backlink profile of the top competitors is the best shortcut way that won't hurt site rankings if utilized properly. Our offsite experts will undergo an in-depth backlink analysis to find out the best quality backlinks the competitors acquired that bring them to the top of search engine rankings.
Not only identifying their good backlinks but also determining how they did good, jut like looking the anchor text and anchor url diversification they used, the type of backlinks, and even the referring IPs. There are more metrics we are looking and analyzing in order to get more likely the same good backlink profile of the top competitors.
Once we able to rank closely with the competitors, we will take advantage of the weaknesses we've found too during the analysis. It's somewhat exploiting their weaknesses and outrank them strategically.
10. Progress Tracking and Adjustments
Using the data in the properly setup site analytics and diagnostic tools like for instance Google Analytics and Google Search Console can help us analyze efficiently and make an assessment of the SEO Campaign progress. If the analysis of the data gathered are done systematically, it's very helpful to somehow find ways to speed up top ranking results and high conversion rate.
For example, we can find the actual search terms used by your target visitors to locate your site. Why not focus on those terms and try to rank them first? It will give quick results then. Also, through analytics data you can determine which page of your site got high bounce rate and from that information you can know exactly what to fix. You can't determine bounce rate yet especially for new sites until analytics data appearing.
Part of our ranking strategy is to be flexible according to the actual data we've gathered in site analytics and diagnostic tools. If it's necessary to adjust the plan,then we do it without hesitation as long as it will bring us to hit the goal of top ranking and high conversion.
If you choose to do this yourself, we are happy to guide you on how to analyze the data from your analytics. But if you want us to do the hard work and closely track your progress in order to make sure you are in the right track then feel free to click the button below to start our SEO Work.