If you want other websites to be referring their visitors to your website, then there are several strategies you can engage in.
1) LINK EXCHANGE
A link exchange is a confederation of websites that operates similarly to a web ring. Webmasters register their websites with a central organization, which runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages. In contrast to a web ring, where the HTML code simply comprises simple circular ring navigation hyperlinks, in a link exchange the HTML code causes the display of banner advertisements, for the sites of other members of the exchange, on the member web sites, and webmasters have to create such banner advertisements for their own websites.
2) PAID ADVERTS
Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising.
With paid advertising, marketers pay the owner of ad space in exchange for the use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.
There are several categories, including pay-per-click (PPC), pay-per-impression (PPI), and display ads.
- Why is paid advertising important in marketing?
Efficient marketing campaigns capitalize on all channels for advertising. Although paid advertising costs more than owned or earned advertising, paid forms are an effective way to expose your company’s name to a large audience.
Paid ads are usually displayed to users on the sides, tops, or bottoms of web pages. Marketers can pay more to have their ads featured on more popular websites to increase traffic.
The different categories of paid ads – PPC, PPI, and display ads – allow marketers to further customize their campaigns. The growing popularity of social media has recently turned sites such as Facebook and LinkedIn into effective platforms for paid ads.
3) CLASSIFIED ADS
In order to benefit from classified ad posting, it’s necessary to make sure that the directories have a good page rank. You can also use Alexa to understand the site rank and also determine the sites that link to it. This will facilitate in building your classified advertising directory list. Post the ads in the directories that have a high potential of customers. The more the customers, the higher is the visibility. Each directory has its own tips for accepting and rejecting classified ad postings. Before you submit your ads to a directory, it’s good to read the rules mentioned there.What is the importance of Classified Ads in SEO
Since most of the things that are put on sale are the old and used ones, the selling price is less and because of this, those who can’t afford those items at the original price can currently own them easily. Since these websites are simple and easy to use, people were having very less knowledge regarding promoting. And advertising will now easily promote their businesses.
Another most important step in classified ad posting is creating your classified advertisement. First, identify the products or services that you want to sell. Then write a short ad not more than 500 words which describe your products. And services and also that emphasizes the benefits of it.
When you have submitted your classified ad to a directory, it’s important to understand which ad is converting the most and also from which directory. This may assist you to concentrate your efforts where needed and get the maximum results.
Classified Ads are helpful for someone who is not in the organic ranking.
- For small business organizations who cannot afford themselves to promote within the organic listings.
- For beginners who require business from every possible resources.
- Those who need to sell their products and services immediately.
- Companies that need to bid for consumer needs as a lot of customers searching for specialized services place ads here as well.
What is the importance of Classified Ads in SEO12
All webmasters use classified ads for traffic improvement. Yet, you must keep in mind that using free classifieds for SEO has to be done carefully. It’s a revolving door when it involves website traffic. You have to promote yourself aggressively if you want to see any sales and subsequent profits. Paid classifieds do bring traffic. Free classified ads are a very vital tool in the on-line promoting business. Also, they do not cost anything and may start providing results from the very moment that they get posted on-line.
Classified ads are used to generate leads. Some websites permit you to post the content with back links and such classified ads can immediately generate sales inquiry within hours of being posted. That is why using free classified ads to promote and market your on-line business is one of the most common and effective SEO methods, used by most on-line marketers.