THE FORMULA TO SEO KEYWORDS

Search Engine Optimization, is the Internet’s Holy Grail. It is the secret formula that Google and other sites have been using to determine which results get listed first. It is pretty natural for any businesses with a website to want their results to rank high or to appear at the very top of the list for potential customers who does research. However, it is not easy to get into the TOP there is so much confusion about how to achieve such. There are secret formula and strategies for creating and optimizing keywords and that we are going to cover today to help you swing things in your favor.

 

WAYS TO FIND THE BEST KEYWORDS FOR YOUR BUSINESS

Keyword research is a vital source for creating a successful website, online presence as well as a marketing strategy. There are numerous tools and resources available today to aid in keyword research.

 

YAHOO/ BING KEYWORDS

As inbound marketers, we really took a blow when Google announced that all search terms would appear as “not provided.” But here’s a wacky idea – look at the info you still get from Bing and what remains from Yahoo. Though this information is more limited, and may not have the depth that Google results once did, it will still help you gain insight into what people are purposefully typing into the search bar to find your page. Don’t knock it; this information is still very insightful.

 

ADD A SEARCH BAR TO YOUR SITE

A search bar is pretty much important to your blog or website it provides two bonuses. Bear in mind that if someone is using a search bar on your site, it means they’re spending time on your website, and d that they are seeking for more content. In order for you to target your ideal customers then you have to put so much thought into your content. Using Google Analytics, you’ll be able to track search queries from your website much like you would have from Google’s search tool before. Keep in mind, however, that this resource involves an additional fee, so may not be the most cost-effective option for your business

 

ONLINE INDUSTRY FORUMS

Most Industries are now encouraged to use online forums while like-minded individuals contribute and generate conversation. These gives room for valuable keywords that may not have thought of your own.  Plug the URL of a related industry forum into the Google Keyword Planning Tool; this will grab hundreds of the terms that people use and talk about on a daily basis, and produce them in a simple-to-use Excel file. Comb through this list for long-tail phrases that are relevant to your business. You might find that this list will also give you ideas for blog posts and premium content offers!

 

GOOGLE’s RELATED SEARCH AND SUGGESTIONS TOOLS

Similarly, you might see “Google Suggestions” as you type into the search bar. There are tools available that easily organize Google Suggestion results such as Übersuggest, which simplifies the process for you. Type in your keyword and Übersuggest will come up with suggestions for all of the letters in the alphabet. They even go as far as including numbers and symbols to fully grasp the way that humans search.


SOCIAL MEDIA AND GOOGLE TRENDS

Depending on current events, trending hashtags might provide some insight into what’s popular at the moment. Of course, this methodology won’t work with every industry, but if you’re B2C, or a tech-friendly business for instance, trends on Twitter might help generate new ideas.

Not only will these trends help with your keyword research, but they may even provide opportunities to refine your buyer persona descriptions as well. Within the trends tool you can find information such as a term’s interest over time, regional interest, and related searches. Filter through your buyer personas considering the data you’ve found and confirm that your definitions line up accordingly.