improve website ranking

Factors Affecting Your Website Ranking

Ever wonder why your website is not ranking? See the factors that may have affected your website ranking. It is best to know what should be done on a website to achieve its full potential to customers and clients.

There are different factors affecting website rankings. Site Domain, Onpage and Offpage are some of these factors.

Site Domain Affects Website Ranking

You need to consider how long the domain have been registered. Of course, a domain that has been there for a year is more trustworthy than newly registered domains. Also, specific country TLD extensions like .co.uk, .co.za and many more aids in ranking fast for that location.

Domain trust, sitemap and mobile optimized site are some site factors in ranking as well. Earning trust will certainly pay off in all aspects. Sitemap enables your web pages to be indexed by search engines. Also nowadays, people have been using mobile phones to search. Having a mobile optimized site will truly be helpful for mobile users to get to your site efficiently. So, this affects ranking.

Onpage Affects Website Ranking

Title tag, meta description, H1 tag, keywords, content length, content uniqueness, canonical tag, images, outbound links, url, internal and content updates are just some of the factors you need to check in your onpage.

Search engines check relevancy. Keyword in title tags make it easier for search engines to consider your website as relevant. At the start of the title tag, keywords must be placed for optimum ranking results.

A meta description must be written as well on the onpage. Just like the title tag, keyword in meta description sends relevancy signal to searchers and search engines.

To make it all complete with keywords, put keyword as well on H1 tag. Relevancy is the key to appear on search results and achieve high ranking for your website.

Don’t forget to put keywords on all your site pages. Optimize onpage for each site pages to see what you’ve been missing and what you need to put.

website ranking factor

Putting content on your website is a must. Take time to read your content. Is it worth reading? Is it informative enough? Is it a total package of what readers need to know? Is it worth sharing to friends? If the answer is no then maybe you need to do something about it. Content length is key in writing. Don’t hesitate to write a long article if the content is very important. Long contents packed with info are always better than short hanging ones.

Don’t just post anything in your website if you want to rank high. Post quality contents. And with quality, comes uniqueness. You can’t call it quality one if it is plagiarized. You may also use canonical tag to avoid issues like duplicate content.

When it comes to content, for sure you have images in your site. Put caption and description on your images. Also, don’t forget to put alt text as this send signal to google the relevancy of such image. Make sure to use the right alt text for your image. I’ll be writing on this on my next articles so be sure to come back if you need info on using the right alt text.

For outbound links, use it moderately. Choose to link on authoritative pages rather than linking to thousands of low quality websites.

For posting contents and pages, use your keyword on the URL slug. Sending relevancy signal to google is very important. Also, post updates regularly.

Also, don’t underestimate the power of interlinking. The strength of your site pages can be passed between each page through interlinking.
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Offpage Affects Website Ranking

How many domains and pages are linking to you? You have to take note of this as this is a very important factor that affects your website ranking.

What is the domain authority (DA) of the pages and domains linking to you? Links coming from high domain authority websites and pages are more important than links from low authority sites.

Are the linking pages relevant to yours? From the very beginning we all know that relevance is very important. This does not apply to your website contents alone but to the websites and pages you are linking as well.

How many nofollow and dofollow links do you have? Nofollow links are not counted as per google. So, the number of dofollow links can affect your rankings.

What type of links are you building? Link diversification is very important to avoid negative impact on rankings.

Are you using the right anchor texts? When it comes to linkbuilding, using the right anchor text is very important. Wrong anchor texts can have negative impact on your website ranking.

You better do a website audit now to know what is wrong and what needs to be done on your onpage. Also, check your backlinks and make sure next time you create a backlink you check these offpage factors.

About The Author

Mary Apple Villarias

I am a mother and a wife, with a busy life. I love writing even while babysitting my cute little girl. I work as SEO Specialist and Content Writer since 2010.