Do’s and Don’ts When Choosing Keywords for SEO

SEO – Search Engine Optimizer/ Optimization, is a professional skilled in getting websites to rank well. Its main key is to help customers find businesses easily as they search online and the part of SEO is that it is free.

The term SEO is somewhat of a misnomer because improving ranking these days usually takes more than just optimizing the actual text on a page, it involves getting a lot of high quality, relevant links.

Not everyone knows where to begin especially when selecting the “keywords” that will get the customers to your website fast.


In general, SEO keywords are the key words and phrases in your web content that makes it possible for people to find your site via search engines. Keywords are one of the main elements of SEO basics. The best keywords are 2- to 4-word phrases that accurately describe what you offer using everyday language that searchers are likely to type in, and which aren’t so competitive that you have no chance of getting on the front page. This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Because keywords are foundational for all the other SEO efforts. It is well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.

  • Note that since the engines rank pages, not sites, you will target different keywords on different pages. You might go for a more general term on your home page, and more specific terms on your inside pages.
 How to choose the best keywords for SEO

Start with your favorite search engine like Google, Yahoo, or Bing. In the search box start typing what you would write if you were searching for a business like yours. Before hitting enter see what is the search engine auto populates these are commonly searched keywords in your category.

Remember to keep looking location based keywords like your city or neighborhood in mind.

This is especially important if your customers are in your area you might be the best interior designer in town but if your competitors are using local keywords and you are not they’ll get your business instead.

To take your keyword finding to the next level try a keyword generation tool that fits your budget. Keyword tools can help you get specific and stand out even more.

Try using a free one like Google’s keyword planner or invest in a powerful alternative like MOZ which is an industry favorite.

The more relevant and specific your keywords are to what someone may search on google the more likely your ad will be interesting to potential customers.

Common Do’s and Don’ts When Choosing Keywords for SEO

  • Do check the Competition – Take your top 3 competitors and visit their websites.Read the landing pages and blog posts. Do a quick Google search for those keywords.
  • Do Keyword Search – Keyword research will put you on the right track for optimizing your website. If you choose the wrong keywords, you won’t be able to connect potential customers with your brand.
  • Don’t Use Generic Keywords – Choose phrases over words.Remember, keywords don’t have to be just one word.
  • Do Look for Related Search Terms – Search for one of your keywords in Google. Scroll down to the bottom of the page to view related searches. Then add those to your list of keywords.
  • Do Choose Phrases Over Words – Remember, keywords don’t have to be just one word. Ranking high in the search results for “food” will be an uphill battle because it’s so competitive. There are a lot of food blogs. Instead, focus on phrases like “quick and easy dinner recipes.”
  • Don’t Miss Out on Local Opportunities – Use region – specific keywords to let Google know where your business is located and to help potential customers in your area find your business.
  • Test your Keyword Choices – Don’t rely on your intuition. Googles Adwords Keyword Planner will help narrow down lists based on quantitative data.

Putting it all together, the trick is to find search terms that are highly relevant to what you offer, popular enough that they’ll result in decent traffic to your site, but not so competitive that you can’t rank well for them.



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