The Changing Face of SEO

The Changing Face of SEO

How is this possible? Yet with all of this SEO knowledge that has been accumulated, so many websites still fail. Along the way, some old standbys made their appearances … things like customer experience, depth of content, to mention a few. More recently, the ingredient list for a “perfect” search ranking has expanded to include liked, social mentions, tweets, retweets, rel-canonical management, page load time, and even content marketing.

It is because:

MOST Marketers are still using or stuck in the old ways.


How We Used to Think About SEO

SEO defined by using 2 broad categories: 1) off-page SEO, and 2) on-page SEO, which could be summarize, brief, digest, encapsulate, epitomize, outline, recap, recapitulate, reprise, sum up, wrap up to 1) links, and 2) keywords. In order to beat your competitors, this idea is formed as many in the search results to that they would rank as close to #1 if possible.



The Problems with “Old SEO”

  1. SEO was cookie cutter.
  2. SEO was treated like game.
  3. SEO was focusing on search engines and not searchers.
  4. SEO was about quantity, not quality.


Learning from the Past

You need to provide what people are looking for with enough depth and insight that they stay on your site and are compelled to take action (contact you, share your content, etc.). You should enhanced a page to be the secure or solid it can be in search only after you’ve made it the best page for a specific need or topic. Never assume that your site should rank #1 without first knowing why it’s helpful to searchers. Rankings happen for many reasons, and the keyword or query is just the initiator of the process. Not just one or two potentially hundred of keywords, there are also multiple variations of keywords for certain or any topic to focus, or you should be on the page and topic.


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How Your Website Helps (or Hurts) SEO

Unfortunately, most websites are stale and do just the opposite. You want your website to easily provide that unique user experience, right? Here’s why:

  1. Some websites are slow to load. The speed and performance of your website will vary depending on what CMS you use.
  2. And yet, most websites show the same thing to every person who visits. Websites offer the same static experience to everyone.
  3. Mobiles and social media have more significance on SEO than ever before. Although this fact, most Content Management System tools have yet to incorporate these elements out-of-the-box. Many websites haven’t caught up with recent search engine changes.
  4. A website’s Content Management System is isolated. A CMS often stands alone from the rest of your creating a fragmented experience and site’s architecture for the visitors
  5. Websites need additional coding to optimize for mobile. Lots of websites today require additional coding or special templates to optimize for mobile device. When a mobile searcher arrives on a site that isn’t mobile-friendly, you can bet they’ll have a less-than-stellar experience.

So, What Do You Need?

Inbound marketing is about tailoring your strategy of creation to attact not just old people wondering around the internet but your best or ideal customers or shall we say your buyers. One that is part of content system, customizable for you, your team, part personalization engine, and each visitor. You need system that functions integrated websites.


Where Do Keywords Fit In?

Above having a secure, focused keyword support, will help them the visitors attract your website pages to your site. The keywords you optimize your site around serve as the foundation upon which each and every page is built. The proven or time-tested approach to keyword optimization requires that you research relevant keywords, track visitors through your site, watch conversions, tweak, and then try to make the right decisions. Selecting the right keywords (those that speak to – and use the same language as – your ideal buyer) is essential to building that framework.  Because Google allows lead to pages that load quickly and whose HTML is search-engine friendly.


Keyword Research Tips for the Modern Marketer

  1. Use AdWords auction insights.
  2. Use different tools like or for competitor research.
  3. Understand “transactional” vs. “informational“ keywords.
  4. Google’s keyword tool is now “Keyword Planner”.
  5. Look for data from tools like Webmasters.

*Another Tip: It’s probably working for them if a competitor bids on a keyword each month.


Loss of Data Needn’t Mean Loss of Direction

Along with so enough broad data available to help you explain your visitors today, it is clear than usually to view at behavioral patterns, build sites that elicit desired responses, and align your business in ways that impress searchers and keep them coming back. With Google encrypting search more widely now, marketers may be at a loss as to which keywords are driving success.Instead, focus on what you can (or could) have, such as page analytics and visitor data. However, if you focus entirely on what you don’t have anymore, your SEO will come to a standstill.


How to Rock at SEO Today: 10 Tips

  1. Make sure you have a Google+ personal profile and that it’s tied to your content
  2. Rethink what “keywords” mean
  3. Rethink what “link-building” means
  4. Make sure your site is technically optimized
  5. Don’t add content for the sake of having more content
  6. Truly understand what “quality” means
  7. Never add pages without having direct access to them
  8. Develop more unique, in-depth content
  9. Truly understand your buyer personas
  10. Test your pages in different browsers before publishing



Create for Humans, Not Search Engines

Search engines are highly complicated. The bottom line is that search engines are trying to anticipate what human beings want as they search … even before they begin their search! It is very obvious to get caught up in the old way of thinking about SEO: links, keywords, and rank. However, modifying your website’s content with the idea that you’ll “rank” in Google is like moving out and buying a lottery ticket with the hoping that you will force it big. When in doubt, always err on the side of providing relevant and coherent content that your website’s visitors can digest. If you find yourself doing something solely for the search engines, you should take a moment to ask yourself why.

To Summarize, Here’s What Will Help:

  1. Acquire clearly defined business goals rather than ranking
  2. Arise unique content eagerly and easily
  3. Building a content design that focuses on creating quality and unique content
  4. Contribute rare experiences throughout your website to better engage users
  5. Creating content that provides context and collection
  6. Covering basic SEO to improve your site’s visibility in search results
  7. Understanding your business’s buyer personalities