site traffic

Boost Your Web Traffic – Starting With On-page Optimization

In order for your website to achieve high rankings or maximum exposure in search engines you need both On-page Optimization and Off-page Optimization. You may start magnetizing traffic to your site with on-page optimization.

↪ On-page Optimization is a procedure of optimizing your own site to rank higher and attract more traffic to your webpage.  It contains meta title and description, internal linking, keyword placement and keyword density. On-page optimization refers to all the stuff that you can do on your website.

Off-page Optimization speaks of the activity that you and others do away from your website such as social stacking, forum participation, and article submission. If you write or post on another’s blog and link back to your site, you’re doing off-page optimization. Off-page optimization refers to all the things you do outside your website.

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1) Search engine rule. Search engine use proprietary ranking algorithms. They used keywords when they include your website in their search results. Keywords might make or break your search engine rankings depending on how it is used.

  • Keyword placement and density Incorporating pertinent keywords in your content is of great significance, it will help search engine calculate what your content is about. As much as possible try not to stuff repeated keywords. This can lead your site being banned from search engines.

2) Speak on people’s mind. Pick proper keywords that are relevant to your niche. Identify words and phrases  in the content of your website that someone will likely to used when searching. If your business is plumbing services useplumber + location” of your business, if it’s local. If your location is worldwide you’ll likely benefit from aiming certain languages.

3) Meta title and Meta description. The results of user’s search query has an absolute bump on how your title will appear on Google. Search engines will show content in search results typically when the searched for keywords or phrase is included in the content.

  • Meta title holds an integral part both for search engines and site visitors. It is a hyperlink element that specifies the title of a certain webpage. Search engine will display it in results page when people come across to search for your keywords.
  • Meta description is a feature that provides a brief statement of what is your webpage all about. It appears below the meta title.

4) Friendly URL’s. Accessibility and Readability is always a part of SEO. I suggest a concise and specific domain names or URL. It should be captivating and gives the exact value of what’s in the content. A target keyword inclusion for instance will perform better.

5) Internal Linking. People hardly notice that internal linking also helped in Google page ranking. This will allow your guests navigate around your site and find all of your content. It can further help to amplify the relevancy of a page to relevant keywords and phrase.

One way of optimizing a website is to put focus first with “on-page optimization”. If you are a startup business and you need to target local audiences then this is exactly all you need. Search engine optimization is a very complex craft. For better understanding, read more ideas and SEO tips here

Note: search engines doesn’t only consider on-page SEO score.

About The Author

Derese Esparcia

I'd like to blog about my random thoughts.