How Will a Blog Help My Website’s SEO & Search Rankings?
It’s common for businesses to come to us requesting help improving their search rankings (we do offer SEO and SEM services, after all). Among all of our suggestions, the one that always creates the biggest question is the idea of blogging.
“Will that really help my search rankings?” they ask. “Yes!” is our quick reply.
There’s no mistake about it; that blogging is one of the easiest, most effective ways to improve your search rankings.
All search engines, including Bing, Yahoo! and Google, uses complex algorithms to serve up what they deem the most relevant content for their users. Blogs improve your ranking in search engine by displaying your company’s expertise through relevant, fresh content with lots or full of keywords.
Blogs yield fresh, relevant content
A website shouldn’t be something you create and leave alone. Great websites are like living organisms; they are constantly growing and changing. (And they need to be fed!)
A blog allows your site to grow by providing content that wouldn’t otherwise be contained on your site. When customers are looking for a product or service, they want to purchase from the leader in the industry, a blog allows you to establish that authoritative voice by providing your customers with the relevant, factual information they are looking for.
Fresh content has become even more important recently. Google improved by making adjustment for their algorithm to push fresh content to the top of rankings for many searches.
Blogs attract external and internal links
When the search engines crawls the web, one of the things they looked heavily is the number of external site or sites linking to your own website. External links prove your site is all providing relevant and helpful information. If it is a great blog, then it is a great link bait that other websites that will be inclined to reference, creating more important external links.
Blogs will also serve the critical function in providing internal/external links to pages that are extended down within your site. Search engines wanted to see that most your pages reference each other and are coherently bond together. Blogs can use for a source of your service, product, and company pages and help also to create that internal linking structure.
Blogs allow you to expand on your keywords
Most or anyone even remotely interested in SEO have informed the importance of keywords. Other ways search engines rank websites is mostly based on the keywords that contained in the sites or webpage. All or almost other things being equal, websites which contained more of the searched keywords will rank higher than any other similar sites because it’s assumed they have many relevant content related to the subject.
All sites with mostly or regularly updated, relevant blogs will certainly have more related keywords to their company than sites having no blog.
But wait, there’s more
Not only do blogging play a key role to become better in your website’s search rankings, they are also a great way to intensify your customer’s engagement, establishing yourself as a the action leader, keep most of your visitors coming back for more and building trusts within your community or company. They even combine perfectly with your social media marketing.
Now, mostly web users are now expecting to believed that companies to have a helpful and relevant blog. Now, will they be disappointed?