best anchor text in link building

Anchor Text: The Capability In Link Building

An analysis came from B2B Marketing that People use Google’s search engine to conduct over 10.3 billion searches. In the U.S., 78% of people use the web to research products and services. I’ve read the Brand Finance’s annual report tells that Google is the most valuable brands in the world and might be one of the reason why businesses and site owners are undoubtedly crawling to be on top of Google’s search results. What is the contribution of anchor text in this matter and why is it important in off-page optimization?

How you’ll likely to use Off-page SEO?

Off-page SEO is another method of search engine optimization. It’s all about building links that points back to your site also known as backlinks. Its aspect is to look for a particular set of anchor text, find local relevant links, and measure its quality. In this topic, you will learn about off-page SEO methods and the 5 types of anchor text. What exactly this combo makes up a high quality backlinks.

Tip: Off-page SEO Methods
– Blog Commenting
– Web 2.0
– Forum posting
– Guest posting

Anchor Text is also called a link title or link label, it is a clickable text that hyperlinks display is often highlighted in blue or underlined. It will linked back to a site or location.


highlighted in blue


5 Types of Anchor Text:

1) Branded Anchor Text. Contains the keyword phrase that uses your company name or brand and it is clickable portion of the link. Branded anchor text is highly functional for ranking, mainly if the brand contains your keywords.

2) Naked Links. is an example of a naked link URL. It has a lesser ranking potential compared to branded anchor text. There are some scenarios where it would be suitable to input an information where a naked URL is the only option.

3) Generic Anchor Text. This does not restrain a target keyword (but the surrounding text may still contain the keyword), and are useful in guest posting. “click here” or “check this out” or “visit here” for instance.

4) LSI or Latent Semantic Indexing. This is a long anchor text and can make your content further logical to search engines and users. Instead of using frequent keywords throughout you can utilize synonyms that are related to your niche.

5) Exact Match. Is an anchor text containing the exact keywords, literally you are telling search engine of which keyword your site is pertaining to. Exact match anchor text used to be the most sought back links, but Google unfold remarkably with updates like Google penguin.

Before you start building backlinks. You can do massive research of keywords relevant to the content of your site. Below are some helpful tools I found, that could give you a breakthrough in search engine optimization (SEO).

  • Google keyword planner –  Provides keyword ideas and traffic estimates to help you build a Search Network campaign.
  • MozBar – An all in one toolbar for research on the go. It gives you instant metrics while viewing any page or SERP.
  • Majestic – Gives instant insight into the number of back links and domains linking to the URL and domain you are currently browsing.


About The Author

Derese Esparcia

I'd like to blog about my random thoughts.