Here are 7 tips that can get you to page 1 if followed correctly:
1. Is your website mobile friendly – Google prefers sites that pass their mobile-friendly test since it provides a better overall experience for their search engine users.
2. Does your site load quickly? – Google prefers sites that load quickly for the same reason as they prefer mobile friendly sites – user experience.
3. Are you listed in the top 100 local business directories? – Google loves businesses that are listed in many of the top local business directories. The reason is two-fold
a. a business that has taken the time to list themselves appears like a business that will be around for the haul.
b. these directories can send traffic to your site, and Google looks at referral traffic when determining rankings.
The top 30 local directories receive 150 million visitors each month
4. Are you set up on the MOST IMPORTANT social media accounts? – social media is it just about your need to be on the list (Facebook, Twitter, Google+, etc. Google loves websites listed in these top social networks because.
a. these businesses appear to be more BRAND AWARE, and Google loves Brands.
b. These social platforms can again send traffic to your site.
Plus, being listed on these sites makes your business much easier to be shared and recommended amongst your customers and their friends.
5. Are you aware of what your competition is doing online to rank? – Knowing what your competition is doing, what they’re spending, what keywords they’re going after and the effort that they are taking can generally be tracked with decent accuracy using online tools.
6. Is your website optimized properly? – Figure out the keywords (i.e., the words people search for) that you would like to show up for. Head to Google and do a search for those keywords, and look at the page 1 results (the first 10).
a. Blue Text = Title Tag, see how many of them have the keyword in the title tag.
b. Check your website, do you have it there?
There are a NUMBER of these “on-page SEO” factors that Google loves websites to have, the Title Tag is considered the most important. Read up on “Heading Tags”, “Meta Tags” and “Keyword Density” for additional help.
NOTE: just smearing keywords on your page is NOT enough, because Google is semantic (i.e., smart!) and views that as spam.
7. Is your Contract Information Easily Found? – This is huge, especially from a CONVERSION stant-point. Is your phone number in a prominent position on the page? People don’t want to have to dig for it. Make sure your Number is clearly visible, in a font size that is easy to read, a color that makes it stand out.