The 3 Basics of SEO on WordPress

As many of us loves WordPress, which happens to be one of the easiest place to get started where we can make our own website of any type of business, portfolio or blog.

Improving your WordPress SEO is crucial for getting more traffic to your website. Sadly, most WordPress SEO guides are too technical for new users to get started. Many experts say that WordPress is SEO friendly. This is actually why a lot of people choose WordPress to start a blog or a website. There is still actually a lot more you need to do to maximize your SEO efforts.

SEO can get technical, but it doesn’t have to be. Learning a few basic SEO tips to optimize your site can give you a noticeable boost in your websites traffic.

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The 3 Basics of WordPress SEO


  • Check your site’s visibility settings

WordPress comes with a built-in option to hide your website from search engines. The purpose of this option is to give you time to work on your website before it’s ready to go on public.

Sometimes this option can get checked accidentally and it makes your website unavailable to search engines.

If your website is not appearing in search results, then the first thing that needs to be done is to make sure that this option is unchecked by simply logging in to the admin area of your WordPress site and visit Settings >> Reading page. Look for ‘Search Engine Visibility’ section and don’t forget click on the ‘Save Changes’ button to store your changes.


  • Using SEO Friendly URL Structures in WordPress

SEO friendly URLs contain words that clearly explain the content of its pages, and they are as easy to read by both humans and search engines.

Here is an example of SEO friendly URLs:

As you can notice these URLs are readable and a user can guess what they will see on the page just by a glance at the URL text.

So what does non-SEO friendly URL look like?

Compare both URLSs and notice that these non-SEO friendly URLs use numbers unrelated to the content, and a use cannot guess what they will find on the page by looking at the URL.

Permalink structure is SEO friendly it improves your chances of getting better positions in search results.

However, please be reminded that if your website has been running for more than 6 months, then please don’t change your permalink structure unless you’re using the numbers option. Changing your permalink structure on an established site, you will lose all of your social media share count and run the risk of losing your existing SEO ranking.


  • WWW vs non-WWW

Choosing whether you want to use www ( or non-www ( in your site’s URL is a must especially if you are just starting out with your website. Search engines actually consider these to be two different websites, so this means you need to choose one and stick to it. From an SEO’s standpoint there’s actually no advantage to using one or another.