10 Major Techniques Used In Off-Page SEO Work

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1) Directory Submission

Backlinks to your blog are very essential. Having a safe link building profile is even more essential. I have listed a huge list of natural link building techniques in this post. Today we will discuss one more source of building safe backlink (which works post penguin update) i.e. directory submission.

Blog directories are often overlooked and thought to be spammy, but if done safely these are great untapped sources of do follow backlinks plus exposure for your blog.

This detailed tutorial on blog directory submission will walk you through the whole process of finding blog directories, registering in them as well as safe tricks to get quick approval.


2) Social Bookmarking

SEO companies and firms charge dollars for professional SEO services to their clients, and the clients pay them happily because they get effective results.

Why these people pay dollars to the company if they can learn SEO themselves by reading online tutorials and practicing on them? The reason behind this is that if perfect Search Engine Optimization can build up your blog ranking then over and bad SEO can ruin your blog completely.

That’s why it’s a better option to invest some money on your blog optimization. This investment will give you multiple times of benefits and your online business will grow. These companies work on many strategies to optimize a website to bring it at the top in major search engines and today in this post I’ll discuss about one of the best SEO strategies that are Social Bookmarking which comes under Off-Page SEO.

Most of the newbie bloggers who start learning SEO from reading online tutorials exclude this strategy from their SEO plans because of the following reasons.

They don’t become aware with Social Bookmarking.

They don’t have proper knowledge of how to do it for SEO.

They feel it as a waste of time to submit links on various social bookmarking sites.

Whatever the reason but we should not ignore Social Bookmarking for better blog optimization. Today in this post we will discuss about what is Social Bookmarking, how it works in SEO and what are its benefits.


  • What is Social Bookmarking?

Social bookmarking is a way to bookmark our favorite web pages online to read them anytime and anywhere if we are connected to the internet.


  • Why Social Bookmarking Comes?

When we surf the internet for the information, we bookmarked some web pages in our browser so that we can read them later without surfing the internet again.

But because of any reason if our browser get crashed, or our system gets formatted or if we are not at the front of that computer where we save our bookmark then we can’t access them.

We have to again surf the internet to search those pages. To overcome this issue social bookmarking comes. Now we can use our bookmarks easily from any location using any computer which is connected to the internet.


  • How Social Bookmarking Helps in SEO?

The web pages we bookmarked at social bookmarking sites is considered as a quality backlink in the eyes of search engines.

And we all know that the quality backlinks helps us to increase blog traffic and Google Page Rank. That’s why SEO professionals include SB in their search engine optimization practices.


3) Blog Post

Writing a blog post, like all other writing, is a skill. To keep your reader interested, you should think about the structure of your copy and write appealing texts. You can help your readers to grasp the main idea of your post by providing headings, subheadings, and clear paragraphs. If people understand and like your text, they are much more inclined to share, like, tweet and link to your post. And that will increase your rankings. So, to improve your ranking in Google, you should definitely try to maximize your writing skills!


4) Article Post

Among all the SEO techniques, article submission can be one of the most successful. Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories.

The main purpose behind Article submission is to attract a large number of visitors (and links) to your website without incurring a great cost. Obviously, it is important to make sure that the articles you intend to submit are directly related or relevant to your business.

There are various benefits of article submission including advertising, marketing and publicity of your business on the World Wide Web. Two of the main benefits are:

Article submissions can enhance and improve the ranking of your online business in search engines by increasing the quantity of backlinks and PR.

Another benefit that article submission offers is that of establishing the particular website owner as an expert in their industry. By providing valuable detail and information within articles, it builds the trust of potential customers thereby giving them a reason to visit your website.


5) Press Release Submission

The concept behind press releases writing and distributing among media houses is that they should be used to share newsworthy content with potential customers and interested parties. Press releases can also be used to strengthen your existing SEO strategy, which may already include a social presence, blogger outreach programs, blogging, or content marketing.


SEO Benefits of press releases

There are many SEO benefits of press releases, so people are still considering it to promote their newly launched companies and their products and services. Some benefits include:


  • Natural links from multiple outside sources.


  • High-quality, authoritative sources.


  • Opportunities for keyword linking and name recognition.


  • Immediate visibility and referral traffic.


  • Online Reputation Management.


6) Forum Posting

Forum posts are becoming a more and more popular way of increasing the page ranking of company websites and individual blogs alike. Forums are communities the members of which share the same interest and passion and are willing to disseminate information about the topic that interests them, helping each other solve niche-related problems.

Given these special features of forums, posting comments that provide help for one or more users while also referring to your own website or blog can benefit your sales not only by establishing you as a helpful and knowledgeable vendor or service provider, but also by drawing attention towards your products and services and increasing the page ranking of your website by providing high-quality, organic backlinks.


7) Yahoo Answer

One way you can get quality links back to your website is by using Yahoo Answers. Yahoo Answers is a product of Yahoo where users can ask questions and get feedback from other Yahoo Answers users. This system allows you to position yourself as an expert and answer questions related to your industry.

Start by looking through the various categories and browse to the industry that best suits your business. You’ll be able to search for keywords and look through all the questions that have been asked. You can create an account in Yahoo Answers and answer the questions that Yahoo users have asked in the system.

When you answer the question that has been asked, you can include a link back to your websites as the reference. It’s important that you add value and don’t make your answer commercial. The whole goal should be to provide the best answer to the question and add your link. This can easily be done by saying things like “the information was found from this source” or “there is a more detailed explanation at the link below”.


8.) Blog Comment

Blog commenting is one of the easiest ways to get backlinks to a new or old website. In fact, an effective blog commenting strategy will make sure your backlink graph remains constant or go up with time.

Though, when we talk about making most out of your blog commenting strategy, we here talking about few things:

  • Creating connection
  • Creating backlinks
  • Driving Traffic

We have already covered that in the past, and if you have missed, you can quickly go through the importance of blog commenting. Today, we will look into blog commenting strategy from creating backlinks. And yes, there is a big difference between commenting on every blog and blog commenting by keeping SEO in mind. The idea here is to generate more backlinks to improve page rank, improve domain authority and MozRank.


9) Deep link

To ensure uniform optimization of a website building links to all the pages of a website is very important. Deep linking is one such search engine optimization (SEO) strategy that helps in building links to all the pages of a website. This process ensures better optimization of a website leaving no page remains dormant or unnoticed.

Attaining deep links is not a difficult task, but has to be done with a good knack. Before building deep links to a website make sure that the pages of your website contain good, original and relevant content. This is very important because search engines usually love good, unique and informative content. Also, your web pages will attract more visitors if they contain fresh and informative content.


10) Regional Directory Submission

Submitting your link to directories is an excellent way to build your web site’s link popularity and improve search engine rankings. There are many directories out there, ranging from the general to the specific, each with their own link submission processes. Prepare keyphrase-rich text that accurately describes your website to submit to the directories. Choose the most appropriate category for your website before submitting.

Submitting to directories requires a little effort and a lot of patience. Your search engine rankings will thank you for the extra effort.

To increase visibility online is the core of every online business marketing strategy. Driving traffic to your website and getting noticed by search engines takes a lot of time and effort.

‘Links’ play a major role in determining your ranking position on the various search engines. Obtaining inbound links or backlinks in quantity and quality can influence your search engine rank immensely. One simple way to obtain backlinks is to submit your link to directories. Online directories exist for the sole purpose of providing links to web users to various sites categorized under relevant topics. “Directory submission” is a website optimization strategy that no website owner should ignore.

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About the author / 

Glenn Rojas


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