The Overview of Our SEO Whitehat 10-Step Ranking Process
Our SEO process is holistic approach with the primary goal to increase website conversion via strategic top rankings. The conversion could be product sales , service subscription, or phone calls. We make sure aside from improved rankings , your site's conversion will likewise improved. It's the true success we are looking for and not only useless search traffic from wrongly selected keywords.
Also, we are aiming for long-term ranking that converts well, so we won't ever employ blackhat or greyhat SEO strategies. Our strategy is pure whitehat that attracts search engines like Google to naturally reward site with top rankings. See below for the overview of our ranking process:
1. Understanding Your Business Goals, Services and Target Market
It's essential to get first a good understanding of your business to design an appropriate SEO action plan that will produce real results. This is the important foundation to help discover the best keywords that really convert.It's our top priority to increase your conversion or revenue using organic seo top listing. Understanding your business goals gives us clear direction to fulfill your business needs.
Also, we allocate time to understand your services. This is helpful for us to promote correctly your business brand and protect your online reputation. We spend time too to understand your target market. It includes knowing their demographics and psychographics. In this approach, we can easily penetrate to meet the needs of the target audience.
2. Conducting Technical Website Audit
Your website will be thoroughly examine for SEO-friendly compliance. The dedicated Onsite SEO expert will undergo checking the entire website using combination of advanced auditing tools to support the ocular inspection of an expert. Here are the major site issues the expert will keenly look into:
These are both annoying for human and robot visitors. People will make bad impression of your site if you overlooked removing broken links. It seems you allow them to hit their heads hard on the wall, without returning back. If this happens, then surely they will hesitate visiting again your website.
And for search engine robots, your website can't escape of hiding your broken links. Once the robots have found broken links, these can cause some serious penalty. For Google, they have smart algorithm or robot known as Google Panda who are taking charge of this kind of lapses.
In this regards, we strongly recommend to fix all identified broken links soonest possible before doing further website optimization. Our experts will use a combination of dedicated tools to discover all broken links residing in your website and we'll give appropriate recommendations on how fix them quickly.
It's a no-no to the eyes of search engines to find duplicate contents in your site. Google Panda algorithm has corresponding penalty for this. It gives signal to low quality site. Also, they won't allow to display duplicate search listing or else their reputation will be in danger.
We are looking not only the page content duplicates, but also the page titles, meta data, and other visible and invisible components of the site. Some duplicate contents may appear in categories and tags which are not bad in user viewpoint. There's a technique for this to inform search engine robots to disregard these duplicate contents and not get penalize then.
Page Not Found or 404 Errors
It's very disappointing to click a link and get "Page Not Found" error message in your brower. The same thing, search engines don't like this. Disregarding this type of errors can cause site penalty and dropped of rankings.
Google won't bring visitors from their search result to a site page that has error. If they allow this, there's a high chance visitors will switch to their competitors like Yahoo or Bing. And they won't allow this happen. This is the reason they take this seriously.
If some of your site pages are non-existent already because of some changes you've made in your site structure, then an appropriate way to do this is to implement properly 404 redirection to the page that's is related or has good content of what the visitors are looking for.
Page Loading Issues
Site loading speed is an important factor in organic ranking. Fast loading sites load faster than slow ones. In this fast paced internet era where millions of available options found on the net, people becoming more impatient especially with regards to looking for information via search engine. They can hardly wait site loading more than 30 seconds or else they will close it quickly and look for another options This can cause too high bounce rate that can hurt your site rankings.
Most of the website developers are not good in SEO developed websites that load too slow because they are using too much fancy designs. They are using scripts that are not minified and also large images that are not properly compressed. Even though the site looks awesome but if its loading speed sucks, it's useless because people will not like waiting too long.
Meta Data Optimization Compliance
This helps not only for improving search engine rankings but also improving conversions. If this is done properly even if your site is ranked #3, you can still get more visitors than top competitors.
The reason behind this is people based their clicking decision not primarily based on ranking position but what they perceived the most relevant to their search intention.
Basically meta data especially meta description and including page title will serve an ad copy in organic result. It should be attention grabbing and worth to click for by your target audience.
301 Redirection or Canonical Issues
Most of the website developers are not expert in SEO. Thus, most often they disregard fixing canonical issues that could hurt site rankings. The most common issue is non-www and www redirection or http and https. If this redirection issue is not fixed, this can create exact content duplicate to the eyes of search engines.
For example, www.sample.com and sample.com, appear completely different urls. So, this can cause content duplication issue that can cause penalty if overlooked or neglected. Moreover, there are also instances your website developer changed some of your urls especially if you're migrating your site. A thorough scanning of your site to check for canonical issues is necessary.
Dynamic urls, those having variables in your site urls especially for e-commerce sites are considered not seo-friendly type of urls. To help search engines understand your page, adding your keyword as part of your site page url can help. But it should be done with care too because if you overdo it, it can cause overoptimzation and sooner your site will be penalized.
The keyword you put in your url should be also the keyword found in your page content or else it's flagged for irrelevancy or poor quality content. Apart from this, the urls must not be too deep or long that is difficult to remember. Your urls should be easy to memorize if possible so that your visitors can remember easily. That's also the reason a keyword relevant urls is appropriate because it's aligned with the visitor's intention.
Keyword Optimized Contents
This is a good way of telling search engines the theme or topic of your site pages. This onsite strategy is abused by newbie seo enthusiast. They over-optimized the page content by stuffing keywords on it. It's easy to detect this because it's too awkward reading the same exact keyword repeated several times in the entire content.
This type of approach is a negative signal for both people and search engine robots. It's obvious the intention of this strategy is somewhat to manipulate ranking. Unfortunately, this won't succeed anymore compared to the past because robots or spiders are smarter nowadays. A proper keyword density and proximity is highly recommended of which an SEO expert can help you on this.
Proper Internal Linking
Let your site pages work each other to boost rankings. This can be realized by proper internal linking between your related pages. This will tell search engines that your site content pages are thematically relevant and eventually will help the overall domain authority of the whole site.
A high domain authority site is just like Oprah Show, when you have the opportunity to be Oprah's guest and get her recommendation. It can make you a breakthrough because of her million of followers that trusted her. Your website too with high domain authority can make your pages ranked quickly on search engine result pages.
Also, internal linking gives good navigation to your site visitors. It can keep them stay to your site for long, thus, lowering your site bounce rate which is an important SEO ranking factor too.
Proper Configuration of Robots.txt and Htacess files
Most of the website developers neglected these 2 important files that can help improve site rankings. Robots.txt file can help you tell search engine robots the pages you wanted to get indexed or not.
And htacess file role is mainly for redirection purposes such and 301 and 404 redirects. This file is very sensitive to edit, because it can cause the entire site not to function if done incorrectly. It's advisable to make backup before editing this file
3. Installing Necessary Site Analytics and Diagnostic Tools
4. Fixing Critical Website Issues
5. Discovering Profitable Keywords
6. Understanding Top Competitors' Strengths and Weaknesses
7. Developing Action Plan To Outrank The Competitions
8. Implementing Onsite Optimization According To The Plan
9. Building Quality Backlink Profile Using Reverse Engineering Strategy
10. Progress Tracking and Adjustments